Elizabeth's NM3217 Blog

Brand Identity Final Brand Guide.pdf Idea Iteration Final Logo I started iterating my logos on paper as it allowed me to brainstorm quickly while looking at references. I started with the intention of having 2 ideas include my nickname "eli" and a fox and the last logo idea solely focused on my name. I chose a fox as it is an animal I relate with, especially in terms with its' cheekiness and its' general happy attitude to life. I mean, look at its' face, how can you not smile back?  Issa happy fox :D I then transferred ideas that I preferred onto AI. While working on each idea, I kept the previous iteration in order to compare and reference the modifications I made as I continue exploring the design. Often times, I would end up overstretching from the original idea and restart again from the first iteration.  AI workspace during Idea Iterations 3 Logos used for Critic session These are the final logos I used for the critic session in class. For the first logo, I u...

Wolf or Woof? I decided to do wolves vs dogs because I wanted a light-hearted topic that is easy to research. Other topics I briefly looked into were the euthanasia roller coaster, ice cream sandwiches in Singapore and the extinction of grey wolves. After gathering the data in a table on Words, I got to drafting the layout. Drafts First 4 drafts Final Draft Drafting is very important in helping me determine the layout and what vectors I need to draw. My first 4 drafts had the wolf vs dog physical traits in a very complicated manner with an over-emphasis on eyes when the data represents other features like the nose and teeth. As I have quite a lot of points for comparison, drafting allowed me to prioritise points to include by seeing if it is easy to draw the icons. Gradually, the drafts resulted in fewer words with a clear prominent focus (i.e the half dog half wolf face) on the topic at hand. I feel that the drafting stage should be taken seriously as it informs the design and encoura...

Contract Killer When I was reading the brief, I wanted to do a crazy comedic scene. However, I did a second (final) iteration of the assignment as the storyline I submitted for the critique was too chaotic. The final iteration can be found after the Critique Session. First Iteration - Storyboard I decided to do the storyboarding on paper because I have better freedom of expression with a physical pen than a digital one. Below are scalations of the drawn storyboards. Read from left to right, row by row. Pikachu have white ears while Pichu have black ears. 1 - Ditto Baby (Used) Storyboard 1 - Ditto Baby Two Pikachus are just chilling and one of them has a baby in its PokeBall pouch (kind of like a kangaroo). The Pichu comes to join the chill party and wants to see the baby. However, the baby is a Ditto Pichu resulting in a bunch of surprise Pikachu faces. It ends with the Ditto fleeing the scene. Background Context: A Ditto is a pokemon with the iconic :) face that can shapeshift into an...

 Spiraling This was done in AI. I wanted to do a pattern of increased complexity with a traperzium of sorts. I duplicated it and rotated it to the right at an angle until the rotation would cause one of the sides to stick out of the box (box 1 to 3). I then grouped it and then duplicated the entire pattern and made is smaller than the original to overlap it (box 4 to 5). In the last box (box 6), I made it more complex by enlarging the grouped trapeziums such that it now slightly sticks out of the box, giving an illusion that the lines still continue infinitely outside of the box. 

Abstraction of Le Rice Cooker  Stage 1 I was pacing around the house deciding on what would be a good object to abstract from, not too manydetails nor already too simplified. I entered the kitchen and found our cute little rice cooker... Perfect! My aim is to abstract the rice cooker with the intention of showing that it is a small portable pink rice cooker. For Stage 1, I decided that it would be a good idea to trace out the rice cooker and capture all the details like the words, the plug and even the rice scoop. This is the most realistic illustration of the rice cooker. To do this, I duplicated the photo (press and hold ALT and drag it across) and decreased its opacity so that I can use the Pen Tool to trace over it. I did a rough outline and then went into the details. Given that there were a lot of curved points, I followed Kai's advice on not dotting to create the curve but instead anchor it at another point and continue to press down on the left mouse button to create the cu...